There are thousands of SEO agencies and not all of them are capable of driving results. This is simply due to the fact that it is relatively easy to start up a digital marketing agency and many people are doing so every day. However, in order to drive real results, it is important that you find the best SEO agency possible. By doing so, you will make an investment that will result in the growth of your business as you get more customers and naturally sell more of your products and services. With that said, we shall now look at a couple of guidelines that will help you to find a great SEO company.
The first tip is to always ask for references. These are basically past customers that you can call and talk to in order to find out about their experience with the company. By talking to these references, it can give you a great deal of peace of mind, especially since you will likely be investing thousands of dollars. You should always ask them about their rankings before hiring the agency, how difficult their niche is, how long the agency took to rank them, how much traffic they got as a result, their experience working with the agency etc. If the references seem to be a bit shaky, then this is definitely a big red flag that you should keep in mind.
Next, you should go online and do some Google research on every SEO agency you’re interested in. Basically, you should pay attention to forums and online review pages where people talk about their experience with the company. You should be looking at the ratio of positive to negative reviews. If all of the negative reviews point to the same problem and there are many of these negative reviews, then it is best that you don’t hire that company. At the same time, if there are lots of positive reviews but they don’t seem genuine, then you need to think about the possibility that these might be fake reviews. So, it is best to take into consideration these factors and choose the best authentically rated companies for further research.
Thirdly, there are three main types of SEO and these are white hat, grey hat and black hat SEO. It is highly recommended that you choose a company that does white hat SEO as oppose to any other colored hat. This is because white hat SEO is approved by Google and it poses the least amount of risk for your business. This means that the agency should be paying more attention to on-page SEO and building white hat links such as guest posts, resource page links, broken links etc. You should avoid PBN links, niche edits, SAPE links etc since these can easily cause a penalty even though they are more powerful and effective. Remember, you need to think about your business in the long term and not aim for short lived or short term success.
In closing, when it comes to the best SEO agency, you need to do your research to make an informed choice. One fantastic agency that is highly recommended is Ignite Digital and be sure to check them out.